Create A Clear Statement That Represents Who You Are And What Special Advantages You Bring To Your Clients
David Ogilvy, one of the smartest branding minds in history, said this: “Tell the truth, but make the truth fascinating.” Once you know the truth of who you are at your best through Human Design, you can be both authentic and fascinating. People don’t want the plastic inauthentic version of you. They feel the real you through your energy. They want to talk to and get to know the real you too. Create a Personal Brand Statement that represents who you truly are and what makes you distinct.
Your personal brand statement is NOT the same thing as your resume or an elevator pitch. Those statements are designed to focus so much on the other person (your customer, your team, your manager) that you’re lose your uniqueness. Don’t focus so much on what you think someone else wants, that you lose who you actually are. Identify who you are at your best and the advantages that highlight your greatest value. Build your statement around those core qualities and you’ll never feel like a manufactured persona. Everything falls into place when you have a clear focal point for your communication. You can stop struggling and start doing more of what you’re already doing right.
Remember, People Do Business With People They Know, Like and Trust. Make It Easier For Your Clients To Know, Like and Trust You. Build Your Authentic Personal Brand Statement today.
To schedule your Personal Brand Statement Session, click the button below.