When most of us think about a brand, we think about our logo and the colors, graphics, and key phrases we use on our website and in our marketing for our business. These are all essential components of a business brand. They give you visibility, recognition and help create awareness.
But most importantly, your brand should communicate why people listen to you, respect you, love to work with you, are loyal to you, and the unique business benefit most people associate with you. These personality factors are what make you different from all your competitors and they can be identified in your Human Design Chart.
We struggle to come up with ways to differentiate ourselves and our business from those that provide services that are the same or similar. That is what branding is all about. But the truth is, how we provide those services and why we do what we do is unique for each of us. We don’t have to struggle to communicate how we are different or try to come up with artificial characteristics. We simply must understand our Human Design, our unique energy blueprint and define our core values.
Your Human Design Personality Specialty
You have a precise benefit, a personality specialty that makes you unique. That is a key factor in your personal brand and should play a prominent role in your business brand. As an entrepreneur, your clients are attracted to you for who you are not just what you do. Your Personal Brand should include things like your core values and what you stand for. It should also include how you are different, what you do best, and that personality specialty we find in your business genius in Human Design.
When we look at your Human Design Chart, we can see your business genius in one of the 64 Gates that resides in the conscious Sun in your chart. The definition of the energy in this gate, flavored by the number after the dot (.) is the highest expression of your personality specialty. It represents the essence of who you are and what you came here to accomplish.
Your Authentic Expression (Why People Listen to You)
The planet Mercury is all about communication. The Human Design gate number that appears in Mercury is easily found on your chart. It represents what you came here to talk about and why people will listen to you. The energy in Mercury gets some help from your Energy Type’s Strategy. Remember, if you are a Manifestor, you inform others about what you are doing. If you are a Generator, you respond to outside forces. If you are a Projector, you wait to be invited and if you are a Reflector, you wait to be with the right people in the right location at the right time. Using these 2 facets of your Human Design will help you be seen and heard.
How Your Energy is Naturally Perceived by Others (first impression)
You also have a special characteristic or differentiator that is naturally perceived by others. This is based on your Astrological Rising Sign or the Zodiac Sign that was on the eastern horizon at the time of your birth. One of the 64 Human Design Gates was present in that sign and the energy in that gate represents how others naturally perceive you.
You have about 7 seconds to make a first impression and your energy will naturally communicate this to people without you ever speaking. Just take a deep breath, smile, and put your energy out these for others to feel into. Your energy extends 10-12 feet from your body so anyone in the vicinity will pick up your “vibe” and tap into that perception.
So, what are you putting out there? It’s important to know what energy is present here for you and to be sure that you are living in its highest expression. If you are living in the shadow expression from fear or trauma, the perception people have of you might be affected. This aspect of your Human Design Chart is not always visible on a basic chart, but a Human Design Specialist can help you locate this information.
The Unique Business Benefit Most People Associate with You
Everyone has the house of career and public image in their zodiac chart. There is a point in the chart called Midheaven, that is located at the very top of the chart in the 12:00 o’clock position on the cusp of the house of career and public image. The Human Design gate or energy that is present in this area of your chart speaks to your ideal professional path and the business benefit most people naturally see in you. Unfortunately, this is more advanced and doesn’t appear in a basic Human Design Charts. You will likely need some help getting at it. However, it is noteworthy because it is a unique benefit, a natural skill and talent you have that people recognize about you. It is helpful to know what that is and to incorporate it into your personal brand. It is how you demonstrate leadership in all that you do.
Core Values
Your core values are an important part of your Personal Brand. It is why you do what you do. It is coupled tightly with what you stand for. These are principles that are non-negotiable for you. What is most important to you? Come up with 2-3 words that express your core values. Some of mine are freedom, innovation, and authenticity. If you need help with this, you can Google Core Values or reach out to me and I can share a list to get you started.
Human Design is a powerful personal development tool with many insights into your personality, what you came here to accomplish, and how you came here to serve. Tapping into this information can assist you in becoming the most authentic expression of who you are. Using this information with your core values to build a personal brand as the basis for your business brand is key to making sure your business brand reflects and is aligned with you.